“Archetype” is an umbrella term; a single word with extensive meaning.
An archetype is a universally recognizable character that spans time and culture.
Other systems that use archetypes include astrology, tarot, and the Enneagram. “Pisces” is an archetype, for example.
There are many, many archetypes.
Seven divine feminine archetypes are at the heart of River Island Apothecary:
In 2010, Katie designed seven different blends, or “synergies”, to correspond with each archetype. These synergies comprise the Archetype Anointing Oil collection.
You have the “magic” of each of these seven archetypes within you. There is a time and a place for each one to shine through you and your work.
Your archetype ally helps you embrace the attitude and the spirit by which you engage with yourself, your work, and the world.
You will know your archetype ally when you meet her. Guided by your own sensory wisdom, you will resonate with the one that is most medicinal, most potent, most appropriate for you.
It’s more than a newsletter. It’s a timely offering. As we move through the 8 seasons (yes, 8!) each year, prepare yourself with the insights and wisdom needed to summon clarity and empowerment during natural times of change. Move through your year with the context and intention upon which River Island Apothecary is founded.
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